Why am I losing followers on Instagram? +Solutions

Photo by Julien L on Unsplash

It’s terrible to lose Instagram followers, especially when you have no idea why. Imagine you’ve spent numerous days, weeks, and months creating excellent content, engaging with your audience, and acquiring more and more new followers each day, only to wake up one day to find your daily follower count has dropped dramatically. You have no idea what’s the matter! “Why am I losing Instagram followers?” is undoubtedly a question you constantly asking yourself.

We’ll go over the reasons why you might be losing followers in more detail in this article. We’ll also assist you in determining what solutions are available to get your Instagram development back on track. Keep an eye out! Before we get started, let’s examine if losing followers is something that happens all the time.

Is losing Instagram followers normal?

People unfollow accounts for a variety of reasons, as you may know. A modest drop in the number of followers is totally normal and can happen to any account. For example, it frequently occurs when you cease posting and taking activity on the site for an extended period of time. As a result, there is less engagement and, as a result, fewer followers.

However, if you find that your following is rapidly decreasing, you must act fast. This is not a natural occurrence, and it must be the result of something else.

What’s most concerning is that a significant drop in your follower count can have an impact on your engagement. These two factors, engagement and number of followers, are intertwined. As a result, the more followers you have, the more engagement you receive, and the more likely you are to obtain new followers as a result of the high level of involvement.

1# Why am I losing followers on Instagram? You may have been shadow-banned by the platform.

You may perform acts that are against Instagram rules and standards, either purposefully or unintentionally. Violations of Instagram’s rules can result in your account being shadowbanned.

You are not entirely shut down and caught when you are shadowbanned, but Instagram restricts your access and visibility. Your work, for example, will not be classed by subject tags because it will not be shown under the appropriate hashtags.

Simply put, being shadowbanned makes you almost unnoticeable on the platform. It’s not surprising that you’re losing followers quickly in this situation. There is no reason for your followers to keep following you if there is no visible content for them to see.

Although a sudden drop in followers should be a warning sign, Instagram does not send you an official notification when or why you have been shadowbanned. Here are some of the possible reasons for your account’s restriction.

  • Using bots to get more comments and likes
  • Using banned hashtags
  • adding repetitive hashtags under all your posts
  • Taking advantage of third-party apps that violate Instagram terms of use
  • Having your content reported by other IG users
  • Overusing hashtags

Read more: Find out all the reasons why you may have been shadowbanned and solutions to get rid of it!


Stop using repetitive, prohibited, and broken hashtags, and don’t use too many hashtags in your posts to avoid losing followers as a result of a shadowban. Furthermore, if you’re growing your account with bots or illegitimate programs, you should stop utilizing them as quickly as possible. More importantly, if you don’t want to be reported, you should avoid spreading posts that are inappropriate or copied.

2# Why am I losing followers on Instagram? You may have bought fake or bot Instagram followers.

Bots and false followers are a big no-no on Instagram. Instagram is becoming increasingly popular as time passes. Users are looking for quick strategies to increase their following on the site to make a lot. As a result, fake follower networks are becoming a major problem on Instagram.

Instagram’s analytics and detection procedures can not only identify these accounts but can also be used to crack down on fraudulent networks.

Instagram fights spam and bot networks and shuts them down every few months, resulting in a significant drop in followers.

Although the number of followers you have falls as a result of this approach, it is to your benefit. Because you’ll still have all of your genuine active followers who can help you raise your engagement.


Stop buying false followers and utilizing bots. You won’t receive any benefit from having a bunch of false followers because they don’t engage with your content, don’t visit your website, don’t buy any of your items, and so on.

Instead, use AiGrow if you want a safe technique to increase your followers organically in a short amount of time (a top-quality Instagram management and growth app).

Note: You have the chance to give AiGrow and all its features a seven-day free trial. Once your trial is over, you need to purchase one of its packages if you’d like to keep using the app.

3# Why am I losing followers on Instagram? You have incorrect post frequency (too many or too few posts)

Even though maintaining a continuous presence on Instagram is crucial, posting too frequently may cause you to lose followers. This may irritate your followers and make it difficult for them to view other sorts of information in their feed.

If you haven’t connected with your Instagram audience or published a post in a long time, your followers may believe they are following an account that is no longer active or active. As a result, people will unfollow you because all your followers want from your account is the latest news and inspiration in addition to amazing and high-quality content.


On Instagram, it’s best to post every other day (about 3–4 times each week). However, this may not always be the case. The amount of involvement you receive on your posts will determine if you are posting enough or not. You can figure it out for yourself through trial and error.

Another thing to consider is that if you are going to have a busy period in your business or personal life and won’t be able to devote more time to social media, you should schedule your posts ahead of time to maintain a regular presence on the platform.

Read more: Here is a blog to dive deeper into how you can easily schedule your content on Instagram using AiGrow’s Scheduler feature.

4# Why am I losing followers on Instagram? It’s an Instagram glitch.

Instagram malfunctions can cause Instagram followers to vanish from accounts for hours, if not days, at a time. There will be news on the Internet if a bug or glitch causes such an issue. If you’re not sure whether it’s a bug or a glitch, look up the Instagram glitch to see if it’s true.


As a user, you are powerless to remedy this problem. All you have to do now is wait for the Instagram team to fix the problem. After a period, the problem will be fixed, and the follower numbers will return to their previous state.

5# Why am I losing followers on Instagram? You don’t use the right hashtags.

Nothing beats hashtags for putting your content in front of a new audience all day. Using relevant hashtags not only improves the discoverability of your content but also allows you to target your niche-related audience.

Keep in mind that you must use the correct hashtags; otherwise, you will lose followers at random and will not obtain any new followers on Instagram if you use irrelevant tags.


Make sure you utilize hashtags that are related. There are two types of hashtags: particular and general. Although broad hashtags increase views, they have a low level of engagement. As a result, you should make use of both, particularly specific ones, to increase your engagement.

To avoid having your account blocked, be aware of the hashtags that are prohibited. Before employing, look for popular relevant hashtags and make sure they aren’t broken or banned.

6# Why am I losing followers on Instagram? You are posting outside of your theme.

The majority of your followers are interested in what you have to say. Consider what would happen if an account began posting on topics other than the one for which it was created. What do you believe will occur? People who followed that account because of the niche content will stop following it.

It’s quite acceptable to lose a few followers now and again. Stop deviating from the course you laid out when you first created your account if you see that you’re losing a huge number of followers.


It’s critical to make sure you’re not uploading something that’s absolutely unrelated to your theme. If you regularly post about cinema, movies, actors/actresses, and so on, some of your followers will undoubtedly unfollow you if you start posting about music. Because they’re following you, they’re interested in the subject you’re pushing and sharing (your niche).

You should consider whether or not you want to switch niches. If you feel the need to shift your niche, creating a new Instagram account to share your new material is a wonderful idea.

7# Why am I losing followers on Instagram? You’re publishing low-quality content.

Instagram is all on visuals and photos. Because Instagram is a visually-oriented site, your photographs take precedence over any other type of content you can share.

On the platform, no one appreciates looking at dark, grainy, and low-resolution photos. Instagram users want to be inspired by new content ideas, have fun, and so on, but when you post such low-quality photographs, they will overwhelm everything.

As a result, set aside time to generate high-quality material using any tools you have available, such as camera, photo, and video editing software.


You should utilize a high-quality camera or smartphone to be able to share high-quality photographs and videos on Instagram. Lighting direction is another crucial factor that can significantly improve the quality of your images and films.

Another fantastic suggestion is to capture images from several perspectives and then pick the best one. Finally, you can utilize photo/video editing tools to apply filters, effects, and other effects to make them as eye-catching as possible.

Final words

One of the first things people look at when considering whether or not your account is allowed is the number of followers you have. So, especially if you’re a business owner, the amount of followers you have has a direct impact on your popularity, success, and so on.

We explored some of the reasons and solutions for losing Instagram followers in this article. So, if you ever feel like you’re losing yours, read this article and follow the advice in it to remedy the problem.



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